Québec Vrai - Organic Certified Product
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Why your customers... are your customers?

April 28, 2014

Why do your customers buy your products?

At the annual general meeting we had Mr. Jean-François Houde, expert in food marketing. He explained the motivations of consumers of organic products. We learned that when making choices, consumers give more weight to the benefits of organic than to the health risks associated with conventional foods.

To learn more about these fascinating results and make use of them in your marketing activities click HERE and HERE.